The e-mail marketing problem you never knew you had (and why you can’t fix it)
If you’ve been doing e-mail marketing for more than a week, you know about some of the problems with this exciting new medium. Lists filled with undeliverable addresses, wildly inconsistent spam...
View ArticleE-mail marketing tips from the pros
Recently, I attended a webinar on e-mail marketing sponsored by Target Marketing. There were no big surprises. The experts discussed a few tactical principles that generally help improve...
View ArticleFTC approves new anti-spam rules
If you thought CAN-SPAM was the end of e-mail spam rules, you’ve been fooling yourself. The Federal Trade Commission recently issued four new rules to tighten CAN-SPAM (Controlling the Assault of...
View Article4 subject line tricks to boost e-mail open rates
Subject lines are to e-mail as teaser copy is to direct mail. The subject line is the first thing people see when they receive your e-mail message. If it grabs their attention and creates curiosity,...
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Huh? Is your e-mail advertising confusing?
E-mail advertising has always been a simple and economical way to advertise. And now that economies all over the world are in the tank, there’s more incentive than ever to use e-mail to sell products...
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Email Marketing Best Practices 101
Email has been around a while, so you’d think marketing people would understand best practices by now. But recent experience proves otherwise. A company started sending me emails I did not subscribe...
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